BRAND SYSTEM
IDENTITY DESIGN
Client
Monarta Studio
Role
Brand Design
Year
2026
Category
BRANDING & IDENTITY
Amodernistidentitysystembuiltongridsandvariable-widthelements.Thebrandshifts,scales,andadaptsacrossphysicalanddigitalsurfaces.
Overview
We built an identity system that moves beyond static logo guidelines. A responsive typographic framework based on grids lets the brand adapt to any surface — from a business card to a billboard — while holding its recognition.
Approach
A neogrotesque typeface as the baseline, paired with an asymmetric grid structure. Software-led templates read viewport dimensions in real time to adjust margins and tracking. The identity stays consistent whether it is 32px or 32 meters wide.
Outcome Snapshot
Key Results01
Responsive identity system on grid structure
+02
Real-time margin and tracking adjustment
+03
Consistent from business card to billboard
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